It’s not every day that you get to see a giant snake completely crush a bus while in motion. But, that’s just what you’ll see if you happen to have caught the bus above driving around Copenhagen. As part of an advertising campaign designed by Bates Y&R for the Copenhagen Zoo, the clever use of visual trickery in wrapping the bus gives it the appearance it has been abducted and is being slowly consumed by a giant snake. How would you like to have that thing pull up next to you at 7am, before you’ve had your morning coffee? Snakes on a plane was nothing compared to this.

We’re a big fan of creative ideas like this one, here at CM4. Although, a giant bus wrapped to look like our Catalyst cover for Wii Remote with MotionPlus probably wouldn’t be as terrifying as this giant killer snake, it would, no doubt, own at Mario Kart for Wii.

Here are some other clever uses of space and environment to make each advertisement more effective:

What are some of the most clever ads you have seen?